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Niche vs Mainstream: Why the Border No Longer Exists
A particular kind of nostalgia attaches to the word “niche” in perfumery, a nostalgia for a time when the term meant something precise.
The Real Price of a Bottle: Deconstructing a Margin
A figure haunts the perfume industry like a guilty conscience.
Sandalwood: The Tree That Takes Thirty Years to Smell
A tree in the forests of southern India spends the first three decades of its life in a state of silent accumulation.
Vanille de Madagascar : anatomie d'une crise permanente
Une fleur qui s'ouvre une fois. Elle fleurit le matin, et au coucher du soleil elle est morte.
Rose de Mai: Five Thousand Kilos of Petals for One Litre
A figure in perfumery that sounds like a translation error.
Ylang-Ylang: The Flower That Feeds an Archipelago
L'ylang-ylang : la fleur qui nourrit un archipel
Patchouli: The Rehabilitation of an Olfactory Pariah
Patchouli: the rehabilitation of an olfactory pariah
Civet: Chronicle of an Ingredient Turned Indefensible
Civet: chronicle of an ingredient turned indefensible
Castoreum: The Beaver Secretion That Smelled of Leather
Commençons par l'anatomie, parce que l'anatomie est le propos.