News
The Concentration Lie: Why an Eau de Toilette Can Outperform an Extrait
A lie repeated so often in perfumery that it has calcified into received wisdom.
Niche vs Mainstream: Why the Border No Longer Exists
A particular kind of nostalgia that clings to the word "niche" in perfumery, a nostalgia for a time when the term meant something precise.
The Real Price of a Bottle: Deconstruction of a Margin
A number haunts the perfume industry like a guilty conscience.
IFRA, or How Bureaucracy Erased a Century of Perfumery
In 1917, Francois Coty composed a fragrance that would define an entire family for the next century.
Synthetic vs Natural: The False Trial That Is Impoverishing Perfumery
A peculiar species of fraud that thrives not on lying, but on categorizing.
Gas Chromatography Killed the Secret: How Copying Became the Industry
A moment arrives in the history of every craft when a single instrument changes not just what practitioners can do, but what they must defend...