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Scent Marketing: The Smell You Were Never Asked to Consent To
You have experienced it. You may not have known you were experiencing it, which is, of course, the point.
Smell Training: How Covid Created a Scientific Discipline
A particular kind of terror in losing a sense you never thought about. Not blindness, which the imagination rehearses.
The Synesthetes Who See Smells
A woman in London, a research subject, anonymized in the literature as "S.J.", who sees color every time she inhales. Coffee is a deep, shifting...
Olfactory Fatigue: The Bug in the Adaptation System
A moment, roughly twenty minutes into wearing a new fragrance, when the wearer begins to suspect they have been cheated.
Why You Don't Smell What I Smell
Two people stand over the same open bottle. One says it smells of violets and cold cream. The other says it smells of wood shavings...
Phantosmia: When the Brain Composes Its Own Perfume
A woman in London, a former sommelier, who has not tasted wine properly since March 2021.
The Proust Effect Is a Lie
A passage in French literature is so frequently cited that it has become a kind of intellectual wallpaper, present everywhere, examined nowhere.