Grasse sits at roughly 350 metres above the Mediterranean coast, sheltered from the mistral wind by the surrounding hills. The microclimate — mild winters, dry summers, calcareous soil — proved ideal for cultivating jasmine, rose, tuberose, and lavender. By the seventeenth century, the town's tanneries had largely given way to perfume production.
The shift happened through gloves. Catherine de Medici's court popularised scented gloves in the 1500s, and Grasse's tanners, already handling animal skins and aromatic compounds, were positioned to supply them. When the fashion for perfumed gloves faded, the infrastructure remained. The first parfumeries appeared in the early 1700s.
The three major Grassois houses — Galimard (1747), Molinard (1849), and Fragonard (1926) — established the city's identity. But Grasse's real influence came from its position in the raw materials supply chain. At its peak, the town processed the majority of the world's jasmine absolute, rose de mai, and tuberose.
Today, Grasse's agricultural output has contracted sharply. Cheaper production in Morocco, Egypt, India, Turkey, and Bulgaria displaced most flower cultivation. The fields that remain are small, often maintained by individual families or cooperatives like Mul (jasmine, rose, tuberose). The city's role is now primarily administrative, creative, and regulatory: the headquarters of major composition houses, training institutions (GIP, ASFO Grasse), and the IFRA regional offices.
In 2018, UNESCO inscribed the perfume-related savoir-faire of Grasse — cultivation, extraction, and formulation — on its Representative List of the Intangible Cultural Heritage of Humanity.